How To Choose

A Good & Reputable Pool Company

How To Choose?

How do you select a good and reputable pool company to design, build and provide maintenance? The pool industry is saturated with owners that take money and don’t complete projects or don’t keep projects progressing and extending completion times. This can sometimes be due to the ‘pool ponzi’ scheme where they start the next project, collect money, and repeat before they have to pay. It helps their cash flow but not your project! We’d like to offer the following insights and suggestions on what to look for and avoid.


Referrals are a great start. An independent source, friend, neighbor or relative that can provide their actual experience in dealing with a pool company.

Social Media

Using Facebook, Twitter, NextDoor etc are good ways to find feedback. Be aware that larger, more sophisticated companies may use these seemingly ‘independent’ sites to stalk interested leads. When questions go out, they can ‘pose’ as someone and provide their biased feedback. Always try to verify the person’s independence.


The Better Business Bureau has been a great source for decades. This is a case where often no news is good news. While BBB is typically used as a retaliation toward a business and prominently shows negative feedback, hopefully the business responds in how they handled the issue for their customer. No feedback may mean that they’ve done a good job and there are no issues to report.

Ask Good Questions

How long does it typically take you to build a pool? How many pools are you currently working on at any given time? What references can I speak with? How long have you been in business? Do you own your own business property/building? How long have your crews been with you?

At Flamingo Custom Pools...

Our company slogan is Quality! Integrity! Flamingo! We work hard every day to ensure that these are synonymous. Its not merely words, but the words we live by everyday. We do the same basic work as our competitors. What differentiates us from many of our competitors is in the way we operate:

Our references are offered up front

in the process. When building a new pool and outdoor living space, it’s a major investment and we want to help you be comfortable in making the Flamingo choice. Over 80% of our business is through referrals, which is why we don’t do a lot of advertising. We don’t really believe in promoting ourselves too much. Our customers seem to do a fine job on their own.

We participate in social media platforms

where open access is available. We want to be transparent – good and bad. If it’s good, we know we’re staying on the right track. If it’s bad, then we need to respond appropriately and get back on track, quickly.

We’ve had two complaints with BBB in decades

of business, and neither of those were related to our work. But being right isn’t what builds solid customers and referral business. Doing what’s right is what’s important. So even though it wasn’t related to our work, we worked with the customer to make sure things were corrected.

We own our own property and building

where we take calls, meet with customers on selections and manage our business. We don’t just work out of a truck or lease a storefront. We’re invested in the community and work hard to keep our business growing.

Our ownership is involved in every project

and on the job site almost every day. We don’t do a large number of projects as part of our philosophy of ownership supervision. We make sure our customers needs are anticipated and being met through every stage. We will continue to grow our business but as we’ve learned over decades of success, we will be patient in the process.

Most of our crew have been with us decades

many since day one. We’re proud to have watched many of them succeed both in how well they do their work and for some, in taking on more responsibility and moving up in their careers.

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